5th Exotic- T-Shirt´s that doesn´t bore
14. May 2008 Designers & Labels, T-Shirts & Hoodies
Exhausted, thirsty and highly saturated by stylespirations I shoved myself to the last floor at the Bright Tradeshow in February. Hours of rattling, never ending collection viewings and shouldering a crammed bag with flyers and catalogues I only wanted ONE THING: to go home. Fast. Now.
This changed in sudden bursts.
An inconspicuous room, gentle sounds and an unintrusive, scatty young man who put some T-Shirts on the wall let me stop. It was good not to have lost steam on the home stretch.
The T-Shirt label 5th Exotic was silhouetted against the - usual for Bright Tradeshow- Skater-sneakers-Streetwear-Style. Not so decorous-complaisant and with a headstrong style the young label presented itself very unagitated with some hand- and screendrawn T-Shirt prints and an attitude that tends towards art more than to BlingBling fashion business.
Granted, 5th Exotic didn´t reinvent the wheel, impartial, it´s just “one of those T-Shirt labels, BUT, likewise the labels for example 5Preview and The Lousy Livincompany it´s one of those labels that doesn´t incredibly bore like all those “we do a T-Shirt Contest and put some silly prints on cotton” projects.
For my share, I was pretty happy about not going earlier. It would have been a real pitty not to run in this surprisingly finding. I am looking forward to new creations by 5th Exotic and will keep you updated. For those who want to buy - of course - the likable label has it´s own little online shop.
Photos from 5th Exotic
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
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