83 original ways to successfully waste your time
28. February 2008 Campaigns & Ads
is the campaign attending the adidas-diesel denim collection. THE challenge, to juggle two strong brands AND to communicate values like individuality, creativity and originality was passed with flying colors. As a felicitous above-the-line campaign the concept works well with a great title and well-thought motives. The below-the-line campaign cops it with different events and an online platform, where clients, users, creatives and bored are invited, to develop and share their own ideas of „original ways to successfully waste your time”.
It works out well. Some of the transmittals are really funny and it is surprisingly enjoying to zap through the website. You want to know more? Check here.
Photo credits: Diesel.Adidas, Milk, thenarrativespace
Related posts: Cleptomanicx vs. Dolce & Gabbana, Radical Advertising, Trembled Blossoms, Honoring the softness of wool.
Others about “83 original ways to successfully waste your time”: Thesis Workshop, Adverbox, The Social Butterfly Effect.
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