« back

Adidas meets Diesel – 83 original ways to successfully waste your time

28. February 2008 Campaigns & Ads Judith

83-original-ways-to-successfully-waste-your-time1.jpg

83-original-ways-to-successfully-waste-your-time5.jpg

is the campaign attending the adidas-diesel denim collection. THE challenge, to juggle two strong brands AND to communicate values like individuality, creativity and originality was passed with flying colors. As a felicitous above-the-line campaign the concept works well with a great title and well-thought motives. The below-the-line campaign cops it with different events and an online platform, where clients, users, creatives and bored are invited, to develop and share their own ideas of „original ways to successfully waste your time”.
It works out well. Some of the transmittals are really funny and it is surprisingly enjoying to zap through the website. You want to know more? Check here.
83-original-ways-to-successfully-waste-your-time6.jpg83-original-ways-to-successfully-waste-your-time9.jpg

83-original-ways-to-successfully-waste-your-time.jpg

83-original-ways-to-successfully-waste-your-time3.jpg

83-original-ways-to-successfully-waste-your-time2.jpg

Photo credits: Diesel.Adidas, Milk, thenarrativespace

Related posts: Cleptomanicx vs. Dolce & Gabbana, Radical Advertising, Trembled Blossoms, Honoring the softness of wool.
Others about “83 original ways to successfully waste your time”: Thesis Workshop, Adverbox, The Social Butterfly Effect.

One Response to “Adidas meets Diesel – 83 original ways to successfully waste your time”


  1. [...] stores. Prices range from 160 Euro for the female models up to 210 Euro for the male models. Representing the partnership of the two brands, the range is as well recognizable by the adidas Originals Trefoil and the Diesel co-branding as [...]

Leave a Reply