Adidas by Stella McCartney SS09
17. September 2008 Designers & Labels
London Fashion Week and some do it different - For the Adidas by Stella McCartney Show award-winning athletes replaced the models and instead of a catwalk, various gymnastic apparatuses have been placed in the hall. According to Style.com the show was a breathtaking athletic spectacle with gym atmosphere, acrobatic presentations on a top level and a clothing presentation on athlete-bodies. For me, great to see that the girls were not always indenting to smile the sweet way while being concentrated and sweating, and instead of showing of popular skin and bones, muscles and non-standardized real-bodies dominated the show. This lets me taking the function aspect of the Adidas by Stella McCartney clothing serious.
Photos via Style.com
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