Affentor – when style does good
5. March 2008 Accessories & Jewelry, Designers & Labels, Sustainable Fashion
When I think of social fashion projects, inevitably images of grandma´s knitgroup and their christmasbazars or woven, gaudy textiles in Third-World Stores cross my mind - The social fashion-project Affentor disabuses me in having nothing in common with that.
Themed with “Holly Golightly meets Mary Quant” the label Affentor shows a high quality, well elaborated und at the same time enchanting beautiful spring/summer bag collection, composed of laptop-, pouch-, handle- and tote-bags for ladies and gentlemen. Alone, the collection is mentionable - especially the notebook bags are outstanding beautiful, but if you pay attention to the fact, that but that there´s a exciting social-fashion project behind Affentor it makes the brand even more attractive and recommendable.
In 2001, Eve Merceron and Christian Jungk founded Affentor based on the idea that emerging designers should be supported in producing and merchandising their products. But Affentor is way more than an umbrella brand for young designers pieces - Germ cell from Affentor is the socially conscious project run by the non-profit organization Werkstatt Frankfurt. Affentor, which developed out of the Werkstatt Frankfurt sewing workshop, offers long-term unemployed people the opportunity to become qualified in fashion-sewing, and consequentially improve their changes to find reemployment. The in-house workshops produce items designed by emerging designers, who have been selected on the basis of their creative merit. The sustainable concept is fulfilled by the use of fabric remains and old drapery stockings for limited editions and unicums and shows, how fashion biz could work it out for better.
Affentor embraces the philosophy that there should be a more conscious attitude towards social and ecological issues in regard to individual consumer patterns and the fashion world as a whole. When style does good - it´s Affentor!
Photo credits: Affentor
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