Belle Sauvage - The Definition of “Ultra”
8. September 2008 Designers & Labels, T-Shirts & Hoodies
After multiplying the erotic silhouette of a cyberspace dominatrix with an artistically illustrated comic-book you add the power of lax comfort and high-quality materials with the exponent bold color. After that, you extract the root with the variables boldness and coquetry and the result is: Belle Sauvage.
Absolutely nothing for the faint hearted, but definitely a label we will have to face. If Belle Sauvage would be a marching band, i would say, they come with kettledrums and trumpets, rataplans and fanfares. Unfortunately, this doesn´t really fit an upcoming fashion label - so i rather recommend: fasten your seatbelts. They mean style, they mean fashion, they mean business and “ultra” is the subscribes superlative, the London-based designer-duo has chosen: Ultra-Print, Ultra-Silhouette, Ultra-Color.Kelly Osbourne already solved the arithmetic problem and counts on Belle Sauvage when it comes to becoming an eye-catcher and even Blow PR was smelling a rat and act for the young brand despite of the absolute newcomer status.
Virginia Ferreira and Christian Neumann, the heads behind Belle Sauvage have just been in Paris for Pret à Porter to show their SS09 collection. For those who want to know the next year´s Belle Sauvage looks, check here.
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
... 
