10 cities, 20 fashion boutiques, 200 designers and 1 webshop - This is FarFetch.
Storming idea, amazing products …but, to avoid dissapointments - absolutly nothing for the bargain hunters. Here and here more words and thoughts and HERE the way to FarFetch. (more…)

When I receive press releases that address „Fashion Victims“ I am always embarrassed. EMBARASSED!

With like eyes opened to the fullest extend and looking for an emergency exit and so on. And after the moment of embarrassing I am ready and prepared. For that what comes. Inevitably. (more…)

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Frankfurt. Airport. Eintracht.
Quoted on the stock exchange and fair famous.
Rödelheim, just around the corner. Jam in the rings.
The skyline an eyecatcher - Bright as season´s highlight for urban fashionists.
Easy to oversight: Azita.

Small size, keen taste.
The blossom in between Sneaker King and the verticals. (more…)

For celebrating fashion week OAK invited some of their favorite designers to “explore their inner kinks” and to create some limited pieces that evoke a bondage-impression and are exclusively sold at the NY-based online-store.  While i totally go for the OAK store as my favorite online store in the now, i anyway like the idea of limited editions. Bondage themes are a big issue in fashion design at the moment, and even when some of the pieces are way to agressive and pointed for me, i am in love with the strong visual effect of the product presentations. The black feather headband by boyfriend (below) is my darlin´of the day - and i´m little bit sad that my haircut doesn´t fit that kind of accessoires. See more limited pieces from the OAK Bond Age edition here.Photos via OAK

Shop Windows are invitations.
Invitations to hold, to smirk, to wish and of course, to conductive buying decisions.
But since the vertical brands get the upper hand in city centers it´s really unusual that I feel invited. If it´s in Barcelona, London, Stockholm, Berlin or Paris - At Mango, Penélope und Mónica Cruz gape at me and at H&M it´s the always white-faceless dolls that bring (in a totally synchronized manner) their weekly changing trends like check, or gipsy or high waist-trends into towns. (more…)

Seen at Topshop.

They say, streetfigthers is soooo last year. This year, it´s all about the streetdancers revolution.
“They” is the great guys from Don´t be Naked, a little store, based in Reykjavík that offers selected products from young designers.

Well, while definitely going for dancing instead of fighting, personally i am still not excited about the vision of me, dancing the night away in a patchwork balloon. I would be the most ridiculous dancer in the world. But i DO KNOW that there are FEW people out there that will look insanely fantastic in that wild patterned wonder. Catch it as long as you can.

Photos via Don´t be Naked