Emma Cott - digital fashion

Imagine, you´re standing in the metro, the guy behind you levels his mobile phone to the back of your T-Shirt and thereupon you get a chit with his number. Uuuhhh! Either, you´re one of that 5% of extraordinary stunning human beings that just have to be THERE to bring people in ecstasy OR you´re wearing a T-Shirt by Emma Cott.
Due to innovative technology it is possible to encode information that have been compressed in two-dimensional Barcodes (called mobile codes) with a simple photo mobile phone.
In Japan - it´s already all the range. Soon in Munich too. The Munic Label Emma Cott is new, fresh and technically ahead. In the own online-shop T-Shirts with coded Messages are sold for an acceptable price and everyone is invited to submit new Messages that could be coded and printed on T-Shirts.
Although I have absolutely NO desire to transmit coded messages to the outside world, and although Messages like „You are next”, „love me”, and “I love BCN” are THE disincentive to me, the basic idea seems worth mentioning. With intelligent and creative Slogans - I guess it would be a funny gimmick.

Photo credits: Emma Cott