Emma Cott - semacode fashion
21. February 2008 Fashion 2.0
Imagine, you´re standing in the metro, the guy behind you levels his mobile phone to the back of your T-Shirt and thereupon you get a chit with his number. Uuuhhh! Either, you´re one of that 5% of extraordinary stunning human beings that just have to be THERE to bring people in ecstasy OR you´re wearing a T-Shirt by Emma Cott…
Due to innovative technology it is possible to encode information that have been compressed in two-dimensional Barcodes (called mobile codes) with a simple photo mobile phone.
In Japan - it´s already all the range. Soon in Munich too.
The Munic Label Emma Cott is new, fresh and technically ahead. In the own online-shop T-Shirts with coded Messages are sold for an acceptable price and everyone is invited to submit new Messages that could be coded and printed on T-Shirts.
Although I have absolutely NO desire to transmit coded messages to the outside world, and although Messages like „You are next”, „love me”, and “I love BCN” are THE disincentive to me, the basic idea seems worth mentioning. With intelligent and creative Slogans - I guess it would be a funny gimmick.
Photo credits: Emma Cott
Related posts: The T-Shirt Issue, Half a conversation, Yves Saint Laurent is not dead, Accident? Cooperation? Copy?
Others about Emma Cott: Roger Live, Happy Dude, PSFK
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
... 
