Gap, Pantone and the reinterpreting of ideas
27. January 2009 Campaigns & Ads, T-Shirts & Hoodies
As some of you might already know: Gap teamed up with Pantone to offer in a special pop-up store a limited-edition set of basic T-Shirts based on certain colors in the Pantone spectrum.
Nice pr-gag – the photos travel the worldwide web.
But what some of you might not know: Japanese brand UNIQLO already came up before with that idea and did a series of limited-edition T-Shirts and cashmere sweaters based on the Pantone colors…
Hummm…although I kinda like the idea, copying always leaves an unpleasant aftertaste.
It´s the same with the great T-Mobile dance flashmob-advertising. It´s just a modified idea referring to the Frozen Grand Central action, the guys from Improv Everywhere did only one year ago.
Don´t get me wrong. I am really into both, the original ideas and the reinterpretations.
But what makes me sad is, that those who overwork an already existing concept never feel the need to credit those who once gave birth to the idea.
inspired via MEKAS, photos via PSFK.
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
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