Hui-Hui – the cross breeding of arts and fashion
24. April 2008 Art & Fashion, Designers & Labels
When fashion is gently crossed with arts and still stays wearable and remarkably unobtrusive then it´s called Hui-Hui. When the three textile-designers Anne Schwätzler, Katharina and Johanna Trudzinski founded their label Hui-Hui in 2002 they stroke the road to success and soon gained international reputation and acknowledgement. The fashion of Hui-Hui doesn´t need to scream loud with bright neon-colors and massive prints, it doesn´t impose a certain style-term to the person that wears it but is still extravagant- idiosyncratic. Playful without being kitschy, rich in detail without appearing ornate, sometimes with a folkloristic-ethnic touch - Hui-Hui´s fashion gives space and affects on first and second sight. Hui-Hui is available in selected stores in Berlin, Paris, Antwerp, Amsterdam, Tokyo and New York.
Photo credits: Hui-Hui
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