Italian-German exhibition game

- legendary on the pitch and now translated into the world of fashion. Puma was meeting Evisu, 2 years later, adidas finally met someone too: the ladies and gentlemen from Diesel whose business is the denim part of life.
Already announced in November 2007, tonight the adidas Originals Denim by Diesel collection – two male and two female models presented in four different washes – was officially launched in Berlin´s adidas Originals store.
Well, the idea isn´t that new and innovative, but like Mr. Hermann Deininger CMO adidas Sport Style Division says: “Now, when a consumer walks into one of our stores, we can offer them a complete look – from a track top to jeans to a pair of sneakers“.
I don´t want to play the killjoy – so clap your hands and jubilate for those who go crazy for being dressed up from head to toe in the their favorite label. The Jeans models are really nice, and i guess, that there are enough intelligent, cultural-aware people, that know how combine their pieces to not become a adidas advertising pillar.

Starting spring/summer 2008 the denim wear will be exclusively available in the adidas Originals stores. Prices range from 160 Euro for the female models up to 210 Euro for the male models.
Representing the partnership of the two brands, the range is as well recognizable by the adidas Originals Trefoil and the Diesel co-branding as well.

Photo credits: adidas Press

Related post: 83 original ways to sucessfully waste your time. Others about the collaboration: Bora Mag, Denimology, Mesothelimoa, 9linesmag