Jaime Hayon for Camper Shoes

6. March 2008 Designers & Labels, Rare & Limited, Shoes & Sneakers Judith

In 2007, Designer Jaime Hayon teamed up with Camper to design the Barcelona Store, now, the cooperation became more product orientated and gives birth to a Hayon´s-Camper Model that is
“a sporty shoe with a touch of elegance, or vice versa, that hides some surprises that make it all the more special, like the feel of the laces or the linen interior“. The fusion of style, soft and organic forms and mix of materials as well as the manufacturing quality are the characteristic elements of the new shoe model that comes in as well in black and white as in bright colors like pink, green and blue.
“I wanted to find a form that stylized the foot, like the tap dancing shoes. I have always liked the character of dance shoes because they remind me of a music-hall. The women’s shoe is a constant inspiration, contrary to those for men that aren’t as exciting. I wanted to make a simple shoe but one that had character, in solid colors but that were special enough to give identity to a way of dressing. If for me, and also for many others, glasses are important in creating the personality of a person, I think that shoes should be so too“. Jaime Hayon

Here, you see some pictures of Hayon´s store design for Camper:

Spanish artist / designer Jaime Hayon was born in Madrid 1974. He trained as an industrial designer in Madrid and Paris. In 1997, he began working as a researcher in Fabrica, Benetton Group’s communication research center in Treviso, Italy. A year later, he was appointed, by Mr. Luciano Benetton and communication guru Oliviero Toscani, head of the design department, where he oversaw the development of interiors for shops, exhibitions and restaurants as well as books, magazines and logo designs. In 2004, he began his individual career and has kept his hands full with eclectic projects. From toys, to furniture and interior design as well as artistic installations, his boldness has been transcending the borders of the often separated worlds of art and design, merging his own style with ease between the two. Hayon bathroom collection, AQHayon, for Artquitect Launched in 2005, caused a tremor in the bathroom industry and design community and placed him on the forefront of the design tendencies. Being a multifaceted creator, Jaime’s work has developed in diverse areas: from curatorial roles, to those of an artist, to that of a designer. (From Jaime Hayon´s website).