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QED POUR HOMME and the line of argument

19. August 2008 Designers & Labels Judith

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When women want to prove something to their male counterpieces - most of the time, it´s pretty inconvenient for the Lords of the creation. Allowedly, “What has to be proved to the man” sounds little bit like revolution, women´s libber stuff and fighting chickenbitches.
So, it feels very pleasant that the three ladies from Quod Erat Demonstrandum pour Homme, short: QED POUR HOMME, neither come up with wagging fingers nor with a new journal for female revolutionizers.

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Julia Böge, Simona Gabrieli and Jasmin Moallim - the heads behind the Berlin-based label - rely on good clothing for great guys. Abstaining from big falderal, but focusing on clear shapes and a color palette that consists of non-colors such as white and black and some grey-tones the felicitous insertion of minimalistic-playful details is the only element of agitation in their collections.
For the QED POUR HOMME winter collection the trio was inspired by Kinetics. With pieces that invite to interact by giving the opportunity to make some fast and easy changes, contrasting square-edged shapes combined with round ones, through layering, cuttling and the play with volumes and patterns QED POUR HOMME proves that for completing the chain of evidence you don´t have to reinvent the wheel, that reduction can be a powerful element of creation and that men are sometimes well advised to listen to their female counterpieces.

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Photos via QED POUR HOMME

 

 

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