Red Collar Project SS10
2. September 2009 Designers & Labels
Guys watch out. There´s a fresh Swedish breath called Red Collar Project.
The young brand offers “updated classics” by adding unobtrusive details, cuts and materials to timeless classic pieces in a maskuline and relaxed, casual way. 
The concept behind the brand´s name comes from old English way of identifying a person by ones trade: the blue collars workers and the white ones academics. With the expression “red collar”, the brand tries to establish a new category, focusing on lifestyle and personality rather than a person´s occupation.
Others about Red Collar Project: The Fashionisto, A Colorful Goy Drowning, Loudreams.
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