Anyone out there who doesn´t know the Dove campaigns with “real and authentic” woman? Probably not.
The Dove brand communication concept of using  “normal” woman instead of professional models for every campaign was once pretty fresh and innovative and is still a strong one. I mean – it works and it´s pretty sympathetic, isn´t it? So, on first sight, the video, directed from Tim Piper for Ogilvy, in the context of the Dove campaing for real beauty is a stunner.

But way more embarassing is the visual reinterpretation and conceptional re-coding Rye Clifton did:

He put both Unilever brands, Dove and Axe, together and contrasts  two completely different images of woman, (more…)

Great lesson in vicarious blushing – I hope you don´t mind, i read and wrote between the lines. (more…)

Starring photographer Grégoire Alexandre and trend forecaster Li Edelkoort, Arjowiggins, the world´s leading manufacturer of creative and technical paper, created this strong campaign for the launch of the new “Curious Collection”. The interactive supplement can be seen here. (more…)

No Comment. (more…)

OMG. It´s really rare that i immediately have to post something when i found it. But to be true, Labuats interactive video for the song “Soy Ti Aire” is one of the most beautiful and sensuous virtual things i´ve seen for months. I promise, it´ll make you smile, it´ll amaze you, it´ll make your cursor dance and it will make you want to go on endlessly. Take two minutes and enjoy this amazing interactive music video here. (more…)

Dress to do good – this is what Sheena Matheiken´s Uniform Project is about.
As an exercise in sustainable fashion and as fundraising action for the non-profit Akanksha Foundation, the Indian-born activist will wear one dress for 365 days.
In her own words: “There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies. Think of it as wearing a daily uniform with enough creative licenses to make it look like I just crawled out of the Marquis de Sade’s boudoir.” (more…)

As some of you might already know: Gap teamed up with Pantone to offer in a special pop-up store a limited-edition set of basic T-Shirts based on certain colors in the Pantone spectrum.
Nice pr-gag – the photos travel the worldwide web.
But what some of you might not know: Japanese brand UNIQLO already came up before with that idea and did a series of limited-edition T-Shirts and cashmere sweaters based on the Pantone colors… (more…)

The german H&M newsletter just arrived in my mailbox. With the “thrilling” message : don´t miss the autumn-highlights. Beef up your wardrobe with the absolutely essential garments. AAAARGH…..are you serious H&M??? Flower-blouse, knit-cardigan, jeans and waistbelt are acceptable highlights when you´re a small town mum,  escorting your third kid to school enrolment. But for an international fashion empire- the message is just a ridiculous boredom. Time to unsubscribe the H&M newsletter.

Photo via H&M Shop