“Serious? Never. Fun? Always.” - Starstyling from Berlin

“Serious? Never. Fun? Always.” For 8 years now, Berlin-based label Starstyling proves how airy it can look when you take yourself not too serious. Katja Schlegel and Kai Seifried, the heads behind Starstyling, play so slickly critical, playful, ironic and humorous with the elements of contemporary fashion that their label soon transformed from an insider tip into an established brand.

For several years now, I track Starstyling´s development and I am happy to see that Katja Schlegel and Kai Seifried don´t rest on their laurels and on the simple concept “shirts with great prints”. Instead of, Starstyling moves on with progressive, holistic styles that might overstrain the mainstream-taste, but beat the pants of the mushrooming urban streetwear-labels through creativity, ingenuity and courage. “Serious? Never. Fun? Always.” - The concept works out. At least for Starstyling.

Photos via Starstyling