Inspired mainly by art, dance and film Ostwald Helgason´s creations are eclectic, wearable pieces with a playful und colorful aesthetic.  Susanne Ostwald from Leipzig, Germany, and Ingvar Helgason from Reykjavik, Iceland - the designers of Ostwald Helgason - met while working in a London design studio. In 2007 the duo came up with the first collection and only one year later, the young label is well recognized and blessed with fantastic critiques for the spirit of their contemporary, feminine designs. I stumbled about Ostwald Helgason at Beck´s Fashion Experience 08 in Berlin and some of their dresses blew me away.  So, I am pretty happy to see, that Ostwald Helgason´s Autumn/Winter collection contains even more of these fairy dresses with that wonderful playful twist.

Some things never change.
Like in the days we were students, earning a crust as bartenders, she is still petite and skinny and sharp. Big eyes, acute mind, calm speech and a smile that - when appearing - seems to take over the whole face.
Sabrina Seifried. For a short visit, she came from Antwerp to Hamburg and we sit with some friends in front of the Golden Pudel Club to catch some afternoon rays. While I vigorously ask questions, dandling on the bench smoking cigarettes one by one, she´s sitting quiet relaxed in front of me and reports from her assistance at Bruno Pieters, from her agitation when she dressed the models at the Raf Simons Paris show and from the past job interview at a vertical label that let two worlds collide.
And I become aware again, why I like Sabrina so much. Like then, she is unagitated but headstrong, unobtrusive, discreet and considerate without being overly-intellectual. Someone who wonders and observes without having the need to assail the people around with pieces of wisdom. Some things never change. While we are drinking our third drink, Sabrina still sips her first beer and finally comes up with some news. Together with photographer Herve Hubert, she photographed her overworked collection in Antwerp. And for the first time, Sabrina feels comfortable with the results.
And while Sabrina is back in Antwerp to go for an assistance at Veronique Branquinho, I am happy to announce that her collection is presented from 17.07. - 16.08.2008 in the Beck’s Fashion Experience Temporary Store at Konk.
Luckily, some things change. The former student became a young fashion designer that is not a dreamer but a diligent worker. Step by step, Sabrina Seifried goes her way to success and I guess, once, she will be a factor front and center.

Sabrina Seifried´s collection is presented from 17th july till 16th august at Konk store, Kleine Hamburger Straße 15, 10117 Berlin-Mitte (www.becks-fashion.de , www.konk-berlin.de)

Photos via Sabrina Seifried and Herve Hubert.

„Only an idiot wears white shoes in bad weather”, do I censure myself with chattering teeth while entering the ICE to Berlin. Was is hail in Hamburg, is icy-wet weather in Berlin. Not even better.
Meanwhile, instead of white aplomb, i wear a smudgy dark-grey mishap right on my feet while bumping in Henrik Vibskov. He´s also looking like a bum. Fine. At least, i am not alone.

Becks Fashion Experience - Opening event for Berlin Fashion Week.
Out of thousands of entries a top-class jury (i.a. with Henrik Vibskov, Kerstin Schneider/Elle, Mareile Grimm/Colette) selected 7 exceptional talents to present their collections to business and movers n´shakers audience.

Sabrina Seifried, Cem Cako, Josefine Jarzombek, Anntanian, Ostwald Helgason, Saskia Schijen und Robert Huth present men and woman collections from

wearable to artsy. I could make wordsandwordsandwords to each collections, instead, I start with my fav pieces: