This year’s fashion exhibition MODEPALAST (fashion palace) takes place for the sixth time at Vienna’s MuseumsQuartier (museum quarter) from 17 until 20 April 2008. In one big fashion zone young Austrian and international labels present designs ranging from Street Couture to Urban
Wear and High Fashion. The trade fair for young international fashion design, jewellery and accessories is the place to be regarding upcoming trends. As one of the world’s biggest cultural
areas the MuseumsQuartier (MQ) in Vienna supplies a mixture of modern architecture, culture, design and fashion. Young fashion designers with a progressive image can use this background to present their products adequately while meeting interested customers.

GO WEST: 11 Meter Mode brings Swiss fashion design
Apart from well-known labels - such as MANGELWARE, modus vivendi or Filia - new faces and collections can be explored. This year’s highlight is provided by the Swiss Winners of the competition „11 Meter Mode“. They are presenting a crosssection of recent Swiss fashion design. The joint project is realised by Presence Switzerland and the Swiss Embassy in Austria as frame for the EURO 2008 hosted by both countries. The MODEPALAST opening ceremony on 17 April shows Swiss lifestyle and is devoted to all winners of „11 Meter Mode“. The rest of the trade fair opens just one day later.

www.11metermode.com

GO EAST: fashion design from Austria’s neighbouring countries
Numerous labels from neighbouring countries take their chance to present themselves during MODEPALAST, such as Zuzanna Vesela and Mayda from Prague, studio mrak from Sarajevo or Bronic from Zagreb. Peng-peng create a Berlin-Corner and boutique gegenalltag shows the latest Hungarian fashion design.

As a premiere there will be a men fashion zone. Daily fashion shows, MODEPALAST- Side Events in town and more events promise to give an inside view to fashion.

fashion shows in the MQ
18 April and 19 April, starting 6pm
entrance fee included in the tickets
location: Ovalhalle/MuseumsQuartier
Labels: Pia Mia, Trentini Couture, “11 Meter Mode”, lila, KAWAYAN, maiko, sixxa,
saperlipopette, anzüglich, Elena Grasmik, MARKANT, D G CREPALDI

MODEPALAST – SIDE EVENTS (free entry - if not stated otherwise)

MAKnite fashion
1 April 2008 start: 8 pm
BUDAPEST STYLE - boutique gegenalltag shows collections of Hungarian
designers. With aquanauta, barbrodesign, camou, CSF by Ferenc Csabay, HEPP, Kostenko Daria, Miklós Pazicski and mouche
location: MAK Säulenhalle, Stubenring 5, 1010 Wien
entrance fee: EUR 7,90.-/5,50.-

tingeltangel-tour through exquisite MODEPALAST Partner-Shops
11 April 2008 from 5pm onwards
information and registration: www.tingeltangel.org/tours

fashion show in MON AMI
12 April 2008 4pm, 6pm, 8pm
presentation of new collections by anzüglich, lila, saperlipopette and ulliko with
Live Jazz
location: Theobaldgasse 9, 1060 Wien

tingeltangel goes MODEPALAST Party
19 April, from 10pm
location: Radlager, Windmühlgasse 2, 1060 Wien
DJs Armin Schmelz, simonaggio, Bernhard Tobola

men fashion zone with MARKANT, VEER industries,
MICHAEL männerg’wand, MILCHmann and others

11 Meter Mode – SIDE EVENTS
Football Fashion
spontaneous public football scenes
12 April 2008, 2-6pm
location: www.tingeltangel.org

Fashion-Talks
fashion design in a comparison of Austria and Switzerland with experts from both countries.
18 April, 2-6pm.
location: Raum D / quartier21

Crashkurs Schwyzerdüütsch (Swiss German)
19 April and 20 April, 2-6pm every hour.
location: Raum D / quartier21

tabletop football
www.11metermode.com

Press release by Modepalast

Besides Esther Haase, Guido Argentini and Peter Lindbergh, David Drebin is one of THE contemporary stars of fashion photography. Since graduating from Parson School of Design in 1996 Toronto-born Drebin lives and works in New York City. Soon, he made a name for himself as a visionary ad creator, editorial artist and fashion photographer. Drebin’s independent work has been broadly exhibited in Europe and the United States at venues such as the Fahey Gallery in LA, Camerawork in Berlin and Young Gallery in Brussels and in 2007 his first monograph „ Love & Other Stories” has been published.David Drebin´s world is lush, opulent and glamorous. In ordinarily appearing scenes, Drebin predominantly stages beautiful, erotic and autarkic woman in a calculated play with light and shadows, forms and colors. On first sight, the photographer shows the world of the young, the beautiful and the rich. On second sight, Drebin´s photographs transport sizzling emotions and moods that touch the viewer immediately.

You can see David Drebin´s first exhibition „Sexy Funny, Funny Sexy” in The Netherlands till 12th April in TORCH gallery Amsterdam.

DREBIN BY DREBIN
“I decided to become a photographer over 10 years ago strictly because I wanted to understand my own imagination and what I really thought about other human beings.I guess one could call it Fashion photography even though I have yet to put myself in any category.I love Fashion but I am more fascinated by the people who wear the fashion than the actual fashion hence the photograph of the person who happens to wear the fashion without intending to be a fashion photograph but merely a photograph…self involved but not self conscious necessarily.

I like pictures that are often dupilicitous and have hidden meanings that are ultimately gripping and stay in mind far beyond the moment of looking at the picture for the first time.I like the pictures that the picture I am looking at makes me think about in my own imagination. l I like pictures that often say one thing but mean another…maybe that is what is now referred to as “narrative” photography.

I am a big fan of Richard Avedon because of his process of taking pictures probably more than any individual image he ever took.He always seemed to want to bring something out of the person more than just take a pretty picture.I like his seemingly constant attempt to reveal some sort of truth.I am after the same thing. i also love the pictures of Guy Bourdin even though I have no idea what his process was for doing what he did.
I just liked the glamourous element within his work.

I don’t really have a favourite image that I have taken so far but I guess the girl flashing cars over the highway is one because it is a person living and loving it it seems to me. I also love the girl in the red dress…where is she going?? Where is she coming from?? I like the pictures within my pictures.I hope you do too. (From younggalleryphoto.com)

Photos by David Drebin

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