The Uniform Project – 1 Dress for 365 Days
11. June 2009 Blogwatch, Campaigns & Ads
Dress to do good – this is what Sheena Matheiken´s Uniform Project is about.
As an exercise in sustainable fashion and as fundraising action for the non-profit Akanksha Foundation, the Indian-born activist will wear one dress for 365 days.
In her own words: “There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies. Think of it as wearing a daily uniform with enough creative licenses to make it look like I just crawled out of the Marquis de Sade’s boudoir.” (more…)
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
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