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The Zoo – Miguel about After Work Hats, Premium Cola and Nike Sins

20. November 2009 Fashion 2.0 Judith

judith-marthaler_miguel-martinez_whats-wrong-with-the-zoo_judith-marthaler_miguel-martinez_whats-wrong-with-the-zoo_23judith-marthaler_miguel-martinez_whats-wrong-with-the-zoo_1Long overdue that Miguel aka Spanier, who`s the better half of me and photographer for many posts on What`s Wrong With The Zoo and Sounds Like Me, appears live and in color.

For The Zoo he talked with me about after work hats, Premium-Cola and Nike-sins. Check the video here.

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Comment of the Week – It`s about Respect

27. October 2009 Blogwatch, Fashion 2.0 Judith

zimmermaedchenFor the German readers out there: Zimmermädchen posted a comment about comments. I recommend to read.  Read here.

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Talk to your daughter before Unilever does

30. September 2009 Campaigns & Ads, Fashion 2.0 Judith

Anyone out there who doesn´t know the Dove campaigns with “real and authentic” woman? Probably not.
The Dove brand communication concept of using  “normal” woman instead of professional models for every campaign was once pretty fresh and innovative and is still a strong one. I mean – it works and it´s pretty sympathetic, isn´t it? So, on first sight, the video, directed from Tim Piper for Ogilvy, in the context of the Dove campaing for real beauty is a stunner.

But way more embarassing is the visual reinterpretation and conceptional re-coding Rye Clifton did:

He put both Unilever brands, Dove and Axe, together and contrasts  two completely different images of woman, (more…)


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Flaek – Sneakers 2.0

29. August 2009 Fashion 2.0, Rare & Limited, Shoes & Sneakers Judith

flaek_sneakers4When a graduate project becomes a sneaker brand it´s Flaek.  Sven and Oliver, two German media-design students aimed high when they came up with the idea to create nothing less than „the best sneaker. Ever“. While their fellow students hustle pixels on their monitors, the pals who consider themselves as sneaker-holics go for real stuff.
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Being “neither product designers nor brand-strategists”, the Flaek-Duo faces quite a challenge with not only making the brand, but also, making the shoes. (more…)

Castelbajac and Lego on a 3D Runway

6. November 2008 Designers & Labels, Fashion 2.0 Judith

How could i miss that?

Jean-Charles de Castelbajac and Lego teamed up with Agence Four H to create this wonderful 3D Runway show, which was broadcasted on French Channels during Paris Fashion Week…. (more…)

FarFetch – Online Shopping Wonderland

10. October 2008 Fashion 2.0, Shop Judith

10 cities, 20 fashion boutiques, 200 designers and 1 webshop – This is FarFetch.
Storming idea, amazing products …but, to avoid dissapointments – absolutly nothing for the bargain hunters. Here and here more words and thoughts and HERE the way to FarFetch. (more…)

Links to smile

25. September 2008 Fashion 2.0 Judith

While Mary is astonished about knitmaniac´s handcraft work, Lea is involved into an on-road test of the Freudian theory. On her way to Paris, Kathrinsky is looking for the power outlet and Schanti glances from Munich at the streets of New York to dignify Joshua Allen Harris´ artwork.
Jaclyn still compares the French and the American moustaches and  Mahret already gives a clear black-and white statement. And the question of the day? Is Pieter´s building brick peppermill fitting into Clairette´s Bra-on-go? Hope you´ve had fun with the little excursion, my adored ladies and gentlemen from the readership.

P.s. for those who are still bored, turn the page here. (more…)

Don´t miss the screening of “what was wow”

17. September 2008 Fashion 2.0 Judith

Movie by Pelican Avenue will be screened today at 6 pm on showstudio.

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