I´ve seen this T-Shirt for the first time in summer, when i met Teimaz, who runs the Azita Store in Frankfurt.

And i liked!

So i am happy to announce that is out now and available at Ongaku. (more…)

Frankfurt. Airport. Eintracht.
Quoted on the stock exchange and fair famous.
Rödelheim, just around the corner. Jam in the rings.
The skyline an eyecatcher - Bright as season´s highlight for urban fashionists.
Easy to oversight: Azita.

Small size, keen taste.
The blossom in between Sneaker King and the verticals. (more…)

T-Shirt from 5th-exotic.

Exhausted, thirsty and highly saturated by stylespirations I shoved myself to the last floor at the Bright Tradeshow in February. Hours of rattling, never ending collection viewings and shouldering a crammed bag with flyers and catalogues I only wanted ONE THING: to go home. Fast. Now.

This changed in sudden bursts.
An inconspicuous room, gentle sounds and an unintrusive, scatty young man who put some T-Shirts on the wall let me stop. It was good not to have lost steam on the home stretch.
The T-Shirt label 5^th Exotic was silhouetted against the - usual for Bright Tradeshow- Skater-sneakers-Streetwear-Style. Not so decorous-complaisant and with a headstrong style the young label presented itself very unagitated with some hand- and screendrawn T-Shirt prints  and an attitude that tends towards art more than to BlingBling fashion business.

Granted, 5^th Exotic didn´t reinvent the wheel, impartial, it´s just “one of those T-Shirt labels, BUT, likewise the labels for example 5Preview and The Lousy Livincompany it´s one of those labels that doesn´t incredibly bore like all those “we do a T-Shirt Contest and put some silly prints on cotton” projects.

For my share, I was pretty happy about not going earlier. It would have been a real pitty not to run in this surprisingly finding. I am looking forward to new creations by 5^th Exotic and will keep you updated. For those who want to buy - of course - the likable label has it´s own little online shop.

Photos from 5th Exotic