We need…We buy. We spend. We pick. We wear. Philip and Eri Chu state: It´s just because we need. In its fall/winter collection, the Ground-Zero duo regards fashion as an everyday necessity which is a natural impulse such as a spree in the supermarket. They invite us on a fashionable supermarket trip where everyday products meet fashion design with an ironic and funny twist.
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Some print American Apparel T-Shirts with slogans and graphics and state to do a fashion label. Others print their hand-sewed T-Shirts and build a whole collection around.
And, if the collection comes successfully along like those from Ground-Zero – then we are dealing with serious fashion designers who show, that building a fashion label doesn´t mean that the work is done with some slogans and prints. Introducing a healthy portion of irony and fun, Ground-Zero ads some extra-sympathy points and for me, the T-Shirts shown above are my today´s favorites.
Photos via Ground-Zero and Blow
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