I saved a tree – QUESTIONED !!!!!!!!!!!!!
11. March 2008 Sustainable Fashion, T-Shirts & Hoodies
Grey, straight cut, frontprint. A T-Shirt “exclusively” designed for an unnamed client by the Berlin online shop Quartier-Deluxe. Better: 5€ per sold T-Shirt are donated to World Wide Fund for Nature (WWF) that stands up for saving the rain forest. In the press release is written: A highlight for all fashion-enthusiasts, that like to show off both - a sense for hip and current fashion and ecological awareness. Responsibility proves taste and taste has to be shown!
Tssssss….don´t exaggerate. In fact, the T-Shirt is no artistic masterstroke but nice to see. Grey is the new black - especially in Berlin where people combine it with an adequate scarf. It´s questionable, if I will ever stand in a club with a striking “I saved a tree” on my breast, but though, I honor the “good deed” and regard the selling price of 25 € for very acceptable. At the end, there´s only one more soft-spoken question… did Quartier Deluxe bear in mind to produce in an ethical and ecological exemplary way, did they use organic cotton, did they check production preconditions or….
Photo credits: Quartier Deluxe










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