Prada´s Trembled Blossoms Wallpaper - on how to do the perfect campaign
13. June 2008 Campaigns & Ads, Designers & Labels
Don´t worry folks, i won´t write a puff piece about James Jean and his hand drawn Trembled Blossoms wallpaper for Prada. There have been too many that did it before. It´s a masterpiece - we all know it.
I would like to draw attention to the multiple usability of the wallpaper that turns out of be the perfect tool to communicate a strong CI while showing a whole product palette. Clothing, accessories and glasses - no matter what is shown, you instantly know that you see a Prada campaign. And, it´s just a wallpaper background.
For me, it´s the PERFECT setting to communicate a brand identity, to create a strong visual language that fits the products and the brand…..don´t you think? Look at the tons of shots that have been taken so far. Each Photograph is unique but also without a logo identifiable as a Prada ad.
This is high class advertising conception!
Screenshots taken from Prada
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
... 
