Don´t worry folks, i won´t write a puff piece about James Jean and his hand drawn Trembled Blossoms wallpaper for Prada. There have been too many that did it before. It´s a masterpiece - we all know it.
I would like to draw attention to the multiple usability of the wallpaper that turns out of be the perfect tool to communicate a strong CI while showing a whole product palette. Clothing, accessories and glasses - no matter what is shown, you instantly know that you see a Prada campaign. And, it´s just a wallpaper background.
For me, it´s the PERFECT setting to communicate a brand identity, to create a strong visual language that fits the products and the brand…..don´t you think? Look at the tons of shots that have been taken so far. Each Photograph is unique but also without a logo identifiable as a Prada ad.
This is high class advertising conception!

Screenshots taken from Prada

Dave the Chimp on his blog about an art-marketing-guerilla action that was highly discussed by German media: “At 5am this morning myself and a group of others met the artist Brad Downey in the shopping district of West Berlin.
Downey had accepted a commission from the clothing label Lacoste to create a window display for them for the department store KaDeWe.
He had refused to tell his client what he had planned for the window, and they were growing increasingly nervous.
Downey’s idea was, if you’re going to employ a vandal, you’re going to get a vandal.
So, after the shutters went up on the store just before 6am, he took a fire extinguisher loaded with green paint (the corporate colour of Lacoste) and sprayed the front windows and sign of the store from one end to the other.
My job was simply to wait with a bag at the other end of the store with which to conceal the fire extinguisher while Downey headed off to the escape vehicle.
I then headed around the block, changing my shirt, and joined up with J….. who filmed the event, to advise him what the police were up to and be his look-out while he filmed them.
Downey plans to show the video of the action alongside the fire extinguisher as his window display (that is, if his client doesn’t kill him first!)

German news sites have reported the action, but seem to think it’s a political comment as the windows are currently showing the work of a Chinese designer!”

Photos via Just

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