I saved a tree – QUESTIONED !!!!!!!!!!!!!
11. March 2008 Sustainable Fashion, T-Shirts & Hoodies
Grey, straight cut, frontprint. A T-Shirt “exclusively” designed for an unnamed client by the Berlin online shop Quartier-Deluxe. Better: 5€ per sold T-Shirt are donated to World Wide Fund for Nature (WWF) that stands up for saving the rain forest. In the press release is written: A highlight for all fashion-enthusiasts, that like to show off both - a sense for hip and current fashion and ecological awareness. Responsibility proves taste and taste has to be shown!
Tssssss….don´t exaggerate. In fact, the T-Shirt is no artistic masterstroke but nice to see. Grey is the new black - especially in Berlin where people combine it with an adequate scarf. It´s questionable, if I will ever stand in a club with a striking “I saved a tree” on my breast, but though, I honor the “good deed” and regard the selling price of 25 € for very acceptable. At the end, there´s only one more soft-spoken question… did Quartier Deluxe bear in mind to produce in an ethical and ecological exemplary way, did they use organic cotton, did they check production preconditions or….
Photo credits: Quartier Deluxe
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
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