“Serious? Never. Fun? Always.” - Starstyling from Berlin
27. July 2008 Designers & Labels, T-Shirts & Hoodies
“Serious? Never. Fun? Always.” For 8 years now, Berlin-based label Starstyling proves how airy it can look when you take yourself not too serious. Katja Schlegel and Kai Seifried, the heads behind Starstyling, play so slickly critical, playful, ironic and humorous with the elements of contemporary fashion that their label soon transformed from an insider tip into an established brand.
For several years now, I track Starstyling´s development and I am happy to see that Katja Schlegel and Kai Seifried don´t rest on their laurels and on the simple concept “shirts with great prints”. Instead of, Starstyling moves on with progressive, holistic styles that might overstrain the mainstream-taste, but beat the pants of the mushrooming urban streetwear-labels through creativity, ingenuity and courage. “Serious? Never. Fun? Always.” - The concept works out. At least for Starstyling.
Photos via Starstyling
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
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