Some days age, I impatiently asked “When will Helena Hörstedt´s summer come?“.
Finally, here it is: Helena Hörstedt´s fourth collection “The Black Whole”… (more…)
„Not a girl, not yet a woman - what Britney Spears was warbling years ago, is - of course figuratively - coming to my mind when glancing at Rickard Lindqvist´s collections.
Not longer a lad, but not yet a man. At least not one with a hairy back, broad shoulders and a slight stomach front.
Those transcendent characters, who can be described as post-lads with dandy-potential do good with giving Rickard Lindqvist´s collection a closer attention if committed to casual elegance.
Narrow pants and jackets, high-necked, tight shirts and high-quality knit dominate the young Swede´s autumn/winter collection.
His training as traditional men´s tailor is as distinctive as his knowledge and taste in the avant-garde discipline. (more…)
“For me fashion is so much; its creativity, marketing work, a sociological aspect and communication. Fashion has to have a relation to present day and everything you do have to be questioned – it is addictive.” -Göran Sundberg to Stockholmfashiondays. (more…)
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When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
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