seen at Fredflare (more…)

Fight the rain with this surprising umbrella creations called “Umbrellas for the Civil but Discontent Man” by Bruce and Stephanie Tharp who run the label Materious. (more…)

While weather is fooling me with rain and temperatures that doesn´t fit the expected summer highs, i remember my post about “the umbrella as an undervalued style icon”. Brolliesgalore is the today´s finding leaping to my eye. With hundreds of umbrellas, the UK-based stores offers a huge variety of rain accessories that range from artsy to luxury, from childish to classic, from bright to clean. At least – one joy today.

Photos via Brolliesgalore

For way too long the umbrella has been undervalued as a classic style icon. Think Gene Kelly in “Singing in the Rain”, Diana Rigg in “The Avengers”, Audrey Hepburn in “My Fair Lady”. Sensing that this icon has been misrepresented and misunderstood, British based umbrella company JOI is rehabilitating that timeless classic of British design for the 21st century. (more…)

It´s not the umbrella´s “chic” that makes me post it – it´s the highly elaborated functionality (watch movie).
It really turns itself into the best position in the wind and does not go inside out and they say, the patented frame withstands 70 MPH gales (100 km/h). Uuuuuhhhh… (more…)