Exactitudes - The dress code observers
1. August 2008 Art & Fashion
“Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek have worked together since October 1994. Inspired by a shared interest in the striking dress codes of various social groups, they have systematically documented numerous identities over the last 13 years. Rotterdam’s heterogeneous, multicultural street scene remains a major source of inspiration for Ari Versluis and Ellie Uyttenbroek, although since 1998 they have also worked in cities abroad. They call their series Exactitudes: a contraction of exact and attitude. By registering their subjects in an identical framework, with similar poses and a strictly observed dress code, Versluis and Uyttenbroek provide an almost scientific, anthropological record of people’s attempts to distinguish themselves from others by assuming a group identity. The apparent contradiction between individuality and uniformity is, however, taken to such extremes in their arresting objective-looking photographic viewpoint and stylistic analysis that the artistic aspect clearly dominates the purely documentary element.” - Wim van Sinderen, Senior Curator Museum of Photography, The Hague
Photos & Quotation via Exactitudes
When Coco Chanel opened her first shop in 1913 in Paris, no one would have been thought that this woman would become one of the most influential designers of the 20th century, a role model for the industrially expanding world and a precursor for female independence.... 
Don´t worry, What´s Wrong With The Zoo isn´t going porn - instead, I have a look towards south. To Munich, Germany. In the midst of the Glockenbachviertel, the AMEN Store doesn´t only hawk unique mirroring but also cares about the good style. (read on) 
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