Talk to your daughter before Unilever does

Anyone out there who doesn´t know the Dove campaigns with “real and authentic” woman? Probably not.
The Dove brand communication concept of using  “normal” woman instead of professional models for every campaign was once pretty fresh and innovative and is still a strong one. I mean – it works and it´s pretty sympathetic, isn´t it? So, on first sight, the video, directed from Tim Piper for Ogilvy, in the context of the Dove campaing for real beauty is a stunner.

But way more embarassing is the visual reinterpretation and conceptional re-coding Rye Clifton did:

He put both Unilever brands, Dove and Axe, together and contrasts  two completely different images of woman, created by two brands, owned by one corporation. It´s fun to watch and  leaves a bittersweet taste behind.